Infographic Sample

Project: The Power of a Plant-Based Diet

Introduction

I created these two infographics as part of an exploratory project using Genially to create interactive visual content. They target individuals looking to make choices to improve their health, those interested in sustainable living, or anyone seeking an introduction to plant-based eating.

I created these two infographics as part of an exploratory project using Genially to create interactive visual content. 

I've included two versions to show my adaptation process and highlight practical considerations when creating content for varied devices and platforms.

Note: Any links to external content in the infographics above are for demonstration purposes only. I am not affiliated with the organizations responsible for these resources, websites, or apps. All trademarks and copyrights belong to the respective owners.

Aims & Purpose

These infographics present the health and environmental benefits of a plant-based diet and encourage users to explore further. They're designed for social media, wellness blogs, or health-focused websites. The call to action encourages users to try a 21-Day Plant-Based Kickstart.

Evolution of Design Approach

As mentioned above, I explored two presentation styles for this content: 

• Version 1: I first developed the infographic using a long, narrow canvas, which is a common format featured on many platforms. Although it initially seems appealing for use on mobile devices, the user experience is somewhat cumbersome for this amount of content. When scaled for narrow screens, the text becomes too small for comfortable reading. Yet, on a desktop, the format is still rather awkward, with blank space on either side of the graphic. 

• Version 2: In response to the limitations of the initial format, I shifted my approach to create an experience tailored for mobile consumption. In this version, the content is revealed incrementally, with users clicking arrows or swiping right to navigate. This is an improvement over the previous version, but feels less intuitive than the scrolling navigation now common on mobile apps. If Genially were to introduce vertical scrolling functionality, it could significantly enhance the platform's appeal for designing mobile content.

Lessons Learned

This project served as a reminder of the importance of adapting design to user behavior and platform capabilities. Moving forward, I aim to prioritize intuitive navigation and consider platform-specific features to enhance user engagement and content accessibility.